Augmented Reality Statistics You Should Know In 2022
Augmented Reality (AR) continues to revolutionize various industries and transform the way we interact with digital information. As we enter 2023, it’s crucial to stay informed about the latest statistics and facts surrounding this exciting technology.
90%
Over 90% of GenZ’s are interested in AR Shopping experiences
70%
70% of consumers believe AR can be helpful for learning new skills.
The AR & VR market is currently worth $31.12 billion
$31.12 B
AR revenue is projected to exceed $50 billion by 2027
$50 B
There are 1.4 billion active AR user devices
1.4 B
By 2028, AR will hit the revenue mark of $340B
$340 B
40%
40% of customers state would pay more for goods if they could customize them in AR
25%
25% of retail companies utilize AR in business to boost sales
70%
70% user engagement increase was experienced by Ulta through AR-based virtual try ons
AR-powered solutions can enhance your business no matter what domain you operate in.
The provided augmented reality statistics should help you realize why and how you can benefit from adopting AR technologies in your specific case.
The market for AR is projected to expand rapidly, with forecasts indicating substantial revenue growth and increased adoption in the coming years. This growth is fueled by factors such as consumer demand, technological advancements, and the recognition of AR’s value in enhancing user experiences and improving business outcomes.
- 3 in 4 adults under the age of 44 are aware of AR
- 2 in 3 customers say they would purchase more products if they used AR
- 2 in 3 users state AR can help them achieve new soft and hard skills
- 6 in 10 customers state they prefer retailers with AR experiences
The AR headset market is expected to ship 50 million units in 2026
50 M
The value of AR in hospitals could reach $90 billion by 2030
$90 B
User experience (e.g., technological limitations)
38%
Content offerings (e.g., lack of content)
24%
Cost
13%
Consumer & business reluctance to embrace AR
9%
Finance & investment
3%
Regulation & legal risks
1%
