Beauty and Personal Care Stores

Experience how we’re creating new solutions to complex industry business challenges.
  • Lack of customer engagement and personalization.
  • Difficulty in trying out products and assessing their suitability.
  • Inability to visualize how a product will look before purchasing it.
  • High cost and complexity of implementing AR/VR technology.
  • Limited access to skilled AR/VR developers.
  • Incorporating AR/VR into the in-store experience to enhance engagement and offer personalized recommendations.
  • Offering virtual try-on options for makeup, skincare, and hair care products.
  • Providing 360-degree product views and AR product visualization to help customers visualize how a product will look on them.
  • Partnering with AR/VR vendors to develop custom solutions that fit the brand and customer needs.
  • Training staff on AR/VR technology and how to assist customers in using it.
  • AR/VR product try-on and visualization solutions, such as ModiFace and YouCam Makeup.
  • AR/VR virtual store experiences, such as Sephora’s Virtual Artist and L’Oreal’s Makeup Genius.
  • AR/VR-powered skin analysis and personalized skincare solutions, such as Neutrogena’s Skin360.
  • AR/VR-powered hair color and styling consultations, such as L’Oreal’s Style My Hair.
  • AR/VR-powered immersive brand experiences, such as Lancôme’s “My Shade My Power” VR experience.
  • How can AR/VR be integrated seamlessly into the in-store experience?
  • What AR/VR solutions will resonate most with our target customers?
  • How can we measure the impact of AR/VR on customer engagement, satisfaction, and sales?
  • How can we ensure that AR/VR solutions align with our brand values and messaging?
  • How can we train staff to effectively use and promote AR/VR technology to customers?
  • Customer engagement and satisfaction levels.
  • Sales conversion rates and revenue generated by AR/VR-powered experiences.
  • Usage rates and customer feedback on AR/VR solutions.
  • Time spent interacting with AR/VR experiences.
  • Return on investment (ROI) of implementing AR/VR technology.
  • Sephora’s Virtual Artist resulted in a 5% increase in conversion rates for customers who used the feature compared to those who did not.
  • L’Oreal’s Makeup Genius app has been downloaded over 20 million times and has received positive reviews for its accurate color matching and realistic virtual try-on capabilities.
  • Lancôme’s “My Shade My Power” VR experience was praised for its innovative and immersive approach to engaging customers and showcasing the brand’s products.
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