Mobile commerce (m-commerce)
Experience how we’re creating new solutions to complex industry business challenges.
- Integrating AR/VR technology with mobile commerce platforms can be challenging and requires specialized skills.
- Ensuring a seamless user experience that blends both mobile commerce and AR/VR technology is a challenge.
- The cost of developing and implementing AR/VR technology can be high, making it difficult for smaller businesses to adopt.
- Creating high-quality and engaging content for AR/VR experiences can be challenging.
- Use AR/VR technology to enhance the user experience, not complicate it.
- Make sure that the AR/VR experience is intuitive and easy to use for the user.
- Make sure that the AR/VR experience is optimized for mobile devices.
- Use high-quality visuals and audio to create an immersive experience for the user.
- Use pre-built AR/VR platforms such as Vuforia or ARKit to simplify the development process.
- Outsource the development of AR/VR technology to specialized development firms.
- Use cloud-based solutions such as Amazon Sumerian to reduce the cost of developing AR/VR experiences.
- Collaborate with other businesses or developers to share the cost of developing AR/VR technology.
- What problem are we trying to solve with AR/VR technology?
- How will AR/VR technology enhance the user experience?
- What is the target audience for the AR/VR experience?
- How will the AR/VR experience be integrated into the mobile commerce platform?
- Measure how much time users spend interacting with the AR/VR experience.
- Measure how many users who interact with the AR/VR experience go on to make a purchase.
- Measure how many users return to the AR/VR experience.
- Measure the revenue generated from the AR/VR experience.
- L’Oreal Paris used AR technology to create a virtual makeup experience that allows users to try on different makeup looks.
- Ikea used AR technology to create a virtual furniture showroom where users can place furniture in their home to see how it looks.
- Sephora used AR technology to create a virtual makeup artist that recommends makeup products based on the user’s skin tone and preferences.
