Mobile commerce (m-commerce)

Experience how we’re creating new solutions to complex industry business challenges.
  • Integrating AR/VR technology with mobile commerce platforms can be challenging and requires specialized skills.
  • Ensuring a seamless user experience that blends both mobile commerce and AR/VR technology is a challenge.
  • The cost of developing and implementing AR/VR technology can be high, making it difficult for smaller businesses to adopt.
  • Creating high-quality and engaging content for AR/VR experiences can be challenging.
  • Use AR/VR technology to enhance the user experience, not complicate it.
  • Make sure that the AR/VR experience is intuitive and easy to use for the user.
  • Make sure that the AR/VR experience is optimized for mobile devices.
  • Use high-quality visuals and audio to create an immersive experience for the user.
  • Use pre-built AR/VR platforms such as Vuforia or ARKit to simplify the development process.
  • Outsource the development of AR/VR technology to specialized development firms.
  • Use cloud-based solutions such as Amazon Sumerian to reduce the cost of developing AR/VR experiences.
  • Collaborate with other businesses or developers to share the cost of developing AR/VR technology.
  • What problem are we trying to solve with AR/VR technology?
  • How will AR/VR technology enhance the user experience?
  • What is the target audience for the AR/VR experience?
  • How will the AR/VR experience be integrated into the mobile commerce platform?
  • Measure how much time users spend interacting with the AR/VR experience.
  • Measure how many users who interact with the AR/VR experience go on to make a purchase.
  • Measure how many users return to the AR/VR experience.
  • Measure the revenue generated from the AR/VR experience.
  • L’Oreal Paris used AR technology to create a virtual makeup experience that allows users to try on different makeup looks.
  • Ikea used AR technology to create a virtual furniture showroom where users can place furniture in their home to see how it looks. 
  • Sephora used AR technology to create a virtual makeup artist that recommends makeup products based on the user’s skin tone and preferences.
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