Television Production and Broadcasting
Experience how we’re creating new solutions to complex industry business challenges.
- Engaging viewers and keeping them interested in the content.
- Adapting to new technologies and changing audience expectations.
- Balancing the cost and resources needed to implement AR/VR with the potential benefits.
- Create immersive experiences that enhance the content, rather than distracting from it.
- Utilize AR/VR to provide additional context and information to viewers.
- Use AR/VR to create interactive experiences that allow viewers to engage with the content in new ways.
- Utilize AR/VR to create virtual sets and environments for live broadcasts.
- Use AR/VR to provide behind-the-scenes experiences and access to exclusive content.
- Incorporate AR/VR into advertising and marketing efforts to create more engaging campaigns.
- How can AR/VR enhance the viewing experience and provide additional value to viewers?
- What kind of content is best suited for AR/VR?
- How can we measure the effectiveness and ROI of AR/VR implementation?
- Viewer engagement metrics, such as time spent watching and interaction rates.
- Revenue and ROI metrics, such as ad click-through rates and increased viewership.
- CNN’s Magic Leap integration, which allows viewers to interact with and explore stories in new ways.
- Fox Sports’ use of AR to provide real-time player and game statistics during broadcasts.
- NBC’s AR-enhanced coverage of the 2018 Winter Olympics, which provided additional context and information for viewers.
