Virtual Dress Showroom: Transforming the E-commerce Shopping Experience with Immersive Technology


With the rapid advancement of technology, the retail industry has undergone significant changes in recent years. Immersive technology, such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), has revolutionized the way people shop by providing a more engaging and personalized experience. VeeRuby Technologies leveraged this technology to develop an immersive shopping experience through their application, Virtual Dress Showroom.






Tech Stack



Client Requirement:

The client wanted to provide their customers with an interactive shopping experience where they could see products in 3D, navigate through stores easily, and receive enhanced product information.


VeeRuby Technologies provided a cross-platform immersive application for Meta Quest 2 and HoloLens 2, allowing customers to visualize products in 3D and interact with them in real-time. The application provides in-store navigation to customers, enabling them to find products easily in the virtual store. Additionally, the platform provides enhanced product information to customers, allowing them to learn more about products and make more informed purchase decisions.

Unity 3D, Visual Studio Community 2022, Blender, Maya, HoloLens 2 development, and Meta Quest 2 development were utilized to create the Virtual Dress Showroom.

VeeRuby Technologies provided HoloLens 2 development, Meta Quest 2 development, 3D designing, and modeling services to build this immersive application.


The Virtual Dress Showroom application was developed for e-commerce to provide an immersive and interactive shopping experience.


Virtual Dress Showroom has transformed the e-commerce shopping experience by offering a more personalized and engaging way to shop. In addition, the application has provided customers with an immersive shopping experience, resulting in higher customer satisfaction and a boost in sales for the client. With this application, VeeRuby Technologies has again demonstrated its commitment to delivering innovative solutions to its clients.
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